ENTERPRISE CULTURE

CORPORATE VISION

INTEGRATE INDUSTRIAL RESOURCE,IMPROVE COMPETITIVENESS AND CREATE INDUSTRIAL LEADERS

By the end of 2022, Yichang Tea Group aims to achieve a combined sales revenue of 500 million yuan, starting a new journey of reshaping Yichang tea industry. By 2025, we will strive to integrate the high-quality resources of 7 tea producing areas in Yichang, complete the construction of the standardization system of the group, and realize the double improvement of tea quality and public brand value. The sales revenue will reach 1 billion yuan, and the comprehensive agricultural output value will reach 5 billion yuan. In the next 5-10 years, strive to achieve sales revenue of 3 billion yuan, agricultural comprehensive output value of 15 billion yuan, become a national agricultural industrialization leading enterprise.

CORPORATE VISION

CORPORATE MISSION

IMPROVE BRAND IMAGE AND CONGREGATE BRAND COMPETITIVENESS

Yichang Tea Group promotes the high-quality development of Yichang tea industry and revitalizes Yichang tea's glory by continuously optimizing the industrial structure, promoting public brands, promoting strong chain reinforcing chain, coordinating tea culture, tea industry and tea science and technology, making excellent quality, brand, leading and market.

CORPORATE MISSION

CORE VALUE

PRIORITISE EMPLOYEES RIGHTS AND CONCENTRATE ON IMPROVING TECHNOLOGY

The Tea Research Institute of Yichang Academy of Agricultural Sciences entrusts Yichang Tea Group to manage. While taking charge of the construction of Yichang tea industry system and participating in the work related to the tea industry chain, the Institute and its staff also participate in the technical innovation work of Yichang Tea Group, giving full play to the technical advantages of professionals, and enabling local tea industry to strengthen the chain.

CORE VALUE
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